Home Cinema: Pro
Professionally designed, installed and calibrated personal cinema spaces
Too often, exceptional home cinema/theater projects fade from memory once the moment passes. Social media is fleeting, with posts having a shelf life spanning from hours to perhaps weeks.
Integrators profile their own work on their website. You as a manufacturer may publish case studies of their projects in which your products feature. Both are proven to be highly valuable and effective, but only if potential customers are progressed enough in their research to land on your site. They might already be customers, or close to conversion.
Additionally, building case studies is very time consuming, taxing valuable marketing resources. We can do that for you.
CinemaCreators can be an extension of your marketing, taking care of researching and publishing detailed case studies of your customers’ installations, weaving your brand into the narrative.
There are two broad types of submissions:
1. PROJECT PROFILE
Single article providing an overview of a project’s key attributes, performance characteristics, and user experience.
2. PROJECT IN-DEPTH
Compendium of articles, each focusing on a different main attribute of the project. This gives far more opportunity to demonstrate mastery and specific product contributions while providing greater interest and depth of learning for readers.
A series might comprise anything from 4-7 parts. For example:
Overview — Describe and show the finished space, including seating, control, and user experience.
Design — Describe the design process, including client brief (anonymised), workflow, software, iterations, use of standards/RPs, etc.
Room — Article about the room construction, acoustic optimization, aesthetic goals, HVAC, etc.
Audio — Channel count, speaker selection and placement, subwoofer count and optimization, etc.
Video — Screen size, type, technology, connectivity, viewing angles, aspect ratios/masking, etc.
Finishing — Details about rack design and thermal management, and calibration of AV incl SPL, frequency response, etc.
